Word: sculley
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...part has grown from 3% to 28%. Last week IBM announced that it will spend $40 million boosting its new computer, the PCjr, which is designed to compete with the Apple lie. Faced with IBM's attack, Apple President John Sculley says: "We've got to make Mac an industry milestone in the next hundred days. If we don't get it together in 1984, Apple is going to be just another personal-computer company." Concurs John Roach, chairman of Tandy, the maker of Radio Shack computers: "If Mac doesn't take off, Apple...
While he was developing Mac, Jobs, who became Apple's chairman in 1981, was looking for a new president to guide the company. He ultimately recruited John Sculley, 44, from PepsiCo with a salary and bonus package worth $2 million. Sculley soon began putting some order in the Apple crate. He started by easing out six of the firm's 15 senior executives. Two officials pictured in the company's annual report, which was mailed out only last month, no longer hold the same positions. Sculley, who often lapses into M.B.A.-speak, describes his pruning...
...Sculley has boosted Apple's advertising budget by about 30%, but the new promotion has not always been successful. Apple's pre-Christmas television ads, produced by Flashdance Director Adrian Lyne, were disliked by company directors and dismissed by one dealer as "nice foreign movies." Nonetheless, some of Apple's new ads are also unconventional. One early Mac spot features an Orwellian Big Brother and looks like a rock video...
...Sculley's most important task was to untangle Apple's line of computers. He compressed development timetables for the production of cheaper and more expensive spin-offs of the Apple He computer. He has also pushed work on a series of Lisa products and has tried to make them compatible with Mac. The new Lisas, which range in price from $3,495 to $5,495, will run programs written for Mac. The pace has taken its toll. Complains one Apple staffer: "People are working their buns off. It's difficult to see straight...
...California company's 17% market share for personal computers is down from the 28.9% it commanded in 1981 when IBM entered the market. Now Apple is scrambling to recover. "IBM has forced us to squeeze three years of work into the next twelve months," says Apple President John Sculley. The company, which is stressing its record of technological innovation, plans to show off Macintosh, a computer that will sell for about $2,500, at its shareholders' meeting in January...