Word: sculley
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...Part of Sculley's task has been a realignment of Apple's top management. Since he took over, three vice presidents have been asked to leave and one has been replaced by a senior marketing man from Eastman Kodak. Earlier this month, Sculley requested the resignations of 30 staffers. Says one Apple programmer: "They've been telling people they have two choices. They've got five days to resign, or they're going to be put in a job for which they're unqualified, unsuited and ill-equipped-and then fired...
Cutting prices and shrinking the staff are not Sculley's only tactics. He is also planning new products. On Jan. 18, Apple will introduce a computer code-named the Macintosh. Developed by a group headed by Company Co-Founder Steven Jobs, the Macintosh is based on the technology developed for the Lisa but will sell for only $2,500. Experts estimate that Apple will sell 350,000 Macintoshes next year, in contrast with 46,000 Lisas. Says Analyst Michelle Preston of Wall Street's L.F. Rothschild, Unterberg, Towbin: "Mac is the future of Apple...
...Sculley, though, is trying to make the Lisa more attractive to business buyers. Next year it will be able to run programs designed for the IBM PC. Such a move would have been anathema a year ago and is tacit admission that Apple is learning to live in an IBM-dominated world...
...Sculley is getting good reviews from the Apple dealers he has been trying to impress. They say he has boosted morale and given the company some badly needed direction. Said Mark Aschauer, president of Mountain View Mission Computer in California: "Before Sculley arrived, Apple never listened to its dealers. The managers used to have egos running in front of themselves...
...Perhaps Sculley's most crucial long-term test will be his ability to work with Jobs, 28, the charismatic but sometimes mercurial chairman. Though the two have been conducting a public love feast, the going may get rough. Said one skeptic: "Everybody is a golden boy with Steve for six months." The chairman and the president have already differed over the management of some new projects...