Word: sculley
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Over four days last week, 1,500 computer dealers in 25 U.S. cities listened to pep talks from John Sculley, president of Apple Computer. He showed them new television commercials, answered questions and announced that this week the Lisa computer, which sells for $9,995, will have a new stripped-down price of $6,995. The price cut for the Lisa, introduced last January with much fanfare, marks another skirmish in the war between Apple (estimated 1983 sales: $1 billion) and IBM (estimated 1983 sales: $40 billion) for the personal-computer market...
Directing the developments at Apple is Sculley, 44, who in April was lured away from a job as president of Pepsi-Cola with an offer of $2 million for his first year at work. Sculley has been arriving at Apple headquarters in Cupertino, Calif, as early as 7:30 some mornings and setting a pace that many of the young executives have had trouble maintaining. Though he occasionally discards his preppie suits for open-necked shirts and rumpled slacks, he has been trying to instill discipline and induce a streak of humility in an organization where confidence bordered on arrogance...
...their blue-jeaned whiz kids, are now seeking pinstripe talent skilled in the Big Business techniques of mass marketing. In the past six months, Valley firms have lured several officers away from major American corporations. Apple, a pioneer in personal computers, has hired a new chief executive: John Sculley, 44, who was president of Pepsi-Cola. Osborne, the leading maker of portable computers, recruited as its chief executive Robert Jaunich, 43, former president of Consolidated Foods. Atari, a strong force in home computers as well as video games, has snared a string of executives from such companies as Polaroid...
...flashy computer. The product must now be sold in a fiercely competitive market. Since entering the personal-computer field in August 1981, IBM has gained a 22.5% market share, second only to Apple's 29.4%. Apple's new chief claims he welcomes the challenge. The goal, says Sculley, is for "the Pepsi generation to become the Apple generation...
Everybody, will be invited inside to witness the presentation by Theatricals President Franklin A. Reece III '68 and Producer David W. Sculley '68. The festivities will end with a number or two from this year's show which is based on the life, court intrigues and amorous exploits of Catherine the Great. The show opens next Tuesday at the Clubhouse...