Word: sculley
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...insanely great" products that would "make a dent in the universe." He lured PepsiCo's designated heir to his Cupertino, Calif., headquarters with what may have been history's craftiest job pitch. "Do you want to spend the rest of your life selling sugared water," he asked John Sculley, "or do you want a chance to change the world...
...after 1985, but before the introduction of the handheld Newton in 1993, Apple had some glorious years with desktop publishing, multimedia Macs, PowerBooks, educational Macs, the marketing campaign of the decade and the No. 1-selling personal computer worldwide. Guess it was just a figment of my imagination. JOHN SCULLEY New York City
...JOHN SCULLEY April 1983-June...
Coming up with an idea way ahead of its time is no small feat, but thinking of one just ahead of its time can often be the bigger challenge (just ask John "Newton" Sculley and Steve "NeXT Computer" Jobs). Back in 1994, when Alain Rossmann launched Unwired Planet to develop software for sending Internet news and information to cellular phones, he could only hope the industry would follow his lead sooner rather than later...
When Apple was run by John Sculley, from 1985 through '93, it lived to be noticed: dramatic commercials, dramatic products. But Sculley decided to become a maker of cheaper computers for everyone as well as a high-performance manufacturer. Apple had to change its cost structure drastically to accomplish that goal, severely undercutting profits. And the idea didn't work...