Word: sculley
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HANGING OUT A "HELP WANTED" sign for a new chief executive officer at a company like International Business Machines should have brought a long line of eager job seekers. It did not. Instead many chief executives, including Apple Computer's John Sculley and Motorola's George Fisher, went out of their way to avoid being drafted. The Big Blue board eventually settled on Louis Gerstner, chairman of RJR Nabisco, although he has absolutely no computer- industry experience. Gerstner's main qualification is his ability to turn companies around by cutting costs, but he will have his work...
...despite a stellar cast of panelists--including Rep. Maxine Waters (D-Calif.), Apple Computer CEO John Sculley, former Sen. TimothyE. Wirth '61 (D-Colo.) and Jessica TuchmanMathews, vice-president of World ResourcesInst.--the event was less a pep rally for what isto come and more a somber reminder of difficulttasks ahead...
Waters and Sculley took questions on theeconomy and Wirth and Tuchman Mathews heededqueries on the environment
...Sculley's vision enticed electronics giants Toshiba and Sharp to form alliances with his company earlier this year. Apple is contributing software know-how and product design to manufacture a CD-ROM player with Toshiba and a PDA with Sharp; the Japanese firms are providing manufacturing expertise along with key components such as flat-screen displays. Says Sculley: "We cannot afford to fund these projects by ourselves. These alliances give us a chance to be players in an important growth area." Agrees Toshiba's Takehiko Kotoh: "In the 100-m race, Apple is the top runner. They are very quick...
...Sculley hopes that Kaleida will overcome the problem. In late July, at an industry conference that Apple sponsored at Hakone, a mountain resort near Tokyo, he announced that starting next year his company will build CD-ROM players into most of its computers at cost to stir consumer interest. Says Chuck Goto, general manager of S.G. Warburg Securities in Tokyo: "The new technology is ready, but so far, no one has shown the imagination to figure out a product consumers want. Apple is trying to build the critical mass." If the company succeeds, it will be blazing an impressive trail...