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...young Californian named Carl Schmidt discovered the Fuerte in the patio of Señor Alejandro LeBlanc in Atlixco, Mexico. He sent a few buds back home, the middle classes of the U. S. began to hanker after avocados, and in 1934-35 there was a bumper crop of 20,000,000 pounds which brought in $600,000 to California avocado growers. But last year there was another Big Freeze, which went hard with avocados. Ordinarily, the avocado harvest lasts through the summer, but by last week this season's harvest was over...

Author: /time Magazine | Title: Business: The Sturdy Avocado | 4/11/1938 | See Source »

Died. Thérése Pereyra Blum, wife (second) of France's onetime Premier Leon Blum, who once said of her: "Madame Blum is my best adviser, my best friend, my best beloved, and my finest chauffeur"; after a gall bladder operation; in Paris...

Author: /time Magazine | Title: Press, Jan. 31, 1938 | 1/31/1938 | See Source »

...lawyers who have not practised law are able to make business connections simply by virtue of their course in law school; legal training per se has little commercial value to the business employer...

Author: NO WRITER ATTRIBUTED | Title: Alumni Placement Office Useful for Men Seeking Science, Industry Jobs | 1/14/1938 | See Source »

...Señor Divo was in Panama City during the month of September 1936 and at that time arrangements were made for his continued use of Essolube Motor Oil for the Northern lap of his trip from Buenos Aires to New York. From this point contact was made with our representatives in San Jose, Managua, Tegucigalpa, San Salvador and Guatemala City requesting that the proper courtesies be extended upon his arrival. The Huasteca Petroleum Co. of Mexico was also notified with the request that they in turn contact associate companies across the U. S. border. We, therefore, were most interested...

Author: /time Magazine | Title: Letters, Nov. 22, 1937 | 11/22/1937 | See Source »

...show that the pack train was serviced all the way with axle grease and the latest in horse shoes by our service stations, which same extend in an unbroken chain all the way from the Colombian border to Panama City (?). No doubt but that the trail blazed by Señor Divo is the forerunner of the Pan-American Highway through this jungle and we wish to announce that our Service Stations have gained a decided jump on the engineers by moving in prior to the survey of the road...

Author: /time Magazine | Title: Letters, Nov. 22, 1937 | 11/22/1937 | See Source »

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