Word: se
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...celluloid battle by pushing a button on the signs. "That's what I call engagement," says Jean-Luc Decaux, a co-ceo of JCDecaux North America. Entertainment isn't the only thing being advertised on digital signs. When Lancôme launched its new fragrance, Hypnôse, in France last summer on bus-shelter signs, cell-phone users with Bluetooth could download coupons for a sample. The supply ran out in three days. In the fall, British fashion retailer New Look used Hypertags, small electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth...
...main competitors are the major multi-million dollar corporate commercial stations in Boston,” Stona writes. “Our commercial status forces us to ‘play in the big leagues’ per se and to maintain a distinct level of professionalism...
Rebecca Benally, a director with the council, represented her group “pro se,” meaning that she took the case before the NNLC herself, even though she had no legal training...
...World fades away--salsa is more popular than ketchup; Salma Hayek is bigger than Madonna--and the border is everywhere. One day soon it may seem a little backward for someone in the U.S. not to speak some Spanish, even the hybrid Spanglish of the Southwest: "Como se llama your dog?" Signs appear in the store windows of Garden City, Kans., that say SE HABLA ESPANOL, and you can buy extremely fresh mangoes at bodegas all over that town. Dalton, Ga. (pop. 27,900), has three Spanish-language newspapers. Says longtime resident Edwin Mitchell, 77: "We're a border community...
Entertainment isn't the only thing being advertised on digital signs. When Lancme launched its new fragrance, Hypnse, in France last summer on JCDecaux bus-shelter signs, cell-phone users with Bluetooth could download coupons for a sample. The supply ran out in three days. In the fall, British fashion retailer New Look used Hypertags, small electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth technology to customers to spend immediately at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want...