Word: seafood
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...specialize in soups and chowders and we also have numerous sandwiches--lobster rolls, seafood rolls," said Sam F. Petrovich, who directs retail store operations for Boston Chowda Company...
...last October, Brian Hanson knew he had to hurry up and expand the operations of the Portland, Maine, seafood store that had been in his family for three generations. Space wasn't exactly the problem; he and one of his partners, Walter Compare Jr., had just moved Hanson Bros. Fresh Seafood to larger quarters in the newly built Portland Public Market. But there were rumors floating around town of a new digital form of competition. "One guy sold $1 million worth of live Maine lobsters online around Christmas," says Hanson. "That's when we do most of our business...
Where the computers that physically store your website data are located is important. Don't let it be in your store. Most small companies have neither the physical space nor the technical expertise to house a server. Seafood-store owner Hanson balked at a solution that involved setting up bulky computer equipment next to his fish tanks. The costs were prohibitive for a small business: $20,000 to get the system up and running and an additional $800 a month to maintain the site. He ended up settling on Global Store's own servers, with no physical in-store service...
Once your site is up and running, put your domain name (in Hanson's case seafood now.com on everything you send out, including business cards and invoices. If a new version of an Internet browser such as Netscape Navigator or Microsoft Internet Explorer is released, upgrade your site so that new users have an easy time finding your virtual door. Don't go too heavy on graphics; the more complicated a website, the longer it takes to access it. "As soon as people have to download, they disappear," says Mark Bozzini, CEO of LinkExchange, an online marketing-services provider based...
...tour the historic homes and treasure hunt at craft and antique shows. Some folks bring cameras and sketchpads to chronicle the Sultana Shipbuilding Project, a community endeavor to create a two-masted 18th century schooner for educational projects. Others are enticed by the Blue Heron Cafe, an American seafood restaurant known for its to-die-for oyster fritters...