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Word: seaforth (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...masculine names ("Chukker," "Steeplechase," etc.) for their men-some of whom finally took to getting the stuff for themselves. In the $50,000,000-a-year industry, Courtley has become one of the leaders in class, one of the big six in volume of sales (the other five: Seaforth, Sportsman, Shulton, Yardley, Lenth...

Author: /time Magazine | Title: COSMETICS: Sniff, Sniff | 9/9/1946 | See Source »

...journals, promised them they would appear in the slick magazines. The stores bit, but slowly at first. He lost $5,000 the first year. Then came the war, and the boom in shipments of gift packages to G.I.'s overseas. By 1942, Alfred D. McKelvy Co. (trade name: Seaforth Toiletries for Men) grossed over $500,000, good enough so that Vick Chemical Co. paid McKelvy upwards of $500,000 in Vick stock for a controlling interest. Last year Seaforth grossed over $2,000,000. Last week McKelvy stepped out of his company as board chairman to launch...

Author: /time Magazine | Title: ADVERTISING: For Men Only | 11/19/1945 | See Source »

...Seaforth private will go back to civilian life with $45 while the major general will get $600. This is a case of: To them that have had, more shall be given, and to them that have had very little, very little shall be given. . . . [The men overseas] know the bitter disillusionment of soldiers in the last war. . . . They know the hungry '30s. They are determined this is not going to happen to them. ... I tell this house if these men return to such conditions, their song will not be 'Land of Hope and Glory...

Author: /time Magazine | Title: Canada at War: CANADA AT WAR,THE SERVICES: M. P. from the Forces | 2/21/1944 | See Source »

Anderson and God. Commander of the First Army was a tall, quiet, greying man who in 1911 was a second lieutenant in the Seaforth Highlanders-Lieut. General Kenneth Arthur Noel Anderson. Like General Sir Bernard Law Montgomery, who was squeezing the Axis from the other end of the North African coast, Anderson has been a soldier most of his life; like Sir Bernard, is a pious man on whom the mark of a religious background is deep. Said he to his soldiers: "Let us unashamedly and humbly ask God's help in our endeavors and strive to deserve...

Author: /time Magazine | Title: BATTLE OF AFRICA: The Scythe and the Ring | 11/30/1942 | See Source »

...From the U.S. had come M-4 (General Sherman) * tanks mounting high-velocity, 77-mm. cannon that outranged the lower velocity German 755 by more than 700 yards. At 1,000 yards they tore holes in the frontal German armor, at 2,000 yards pierced side armor. A Seaforth Highlander reported that Italian shells bounced off his General Sherman "like tennis balls...

Author: /time Magazine | Title: World Battlefronts: The Bishop's Son | 11/16/1942 | See Source »

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