Word: seagram
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Dates: during 1980-1989
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Thirsty for the latest, coolest thing? Something fruity and fizzy, with only a playful amount of kick? The alcoholic-beverage industry has plenty of new suggestions: a picnic cooler full of concoctions freshly invented for the moderate but merry '80s. Here is an upscale-looking bottle of Seagram's Golden Spirits in a flavor called "mandarin vodka"; it tastes like a spritzy cocktail but contains little more alcohol than a beer. How about a Wineberry Sausalito Sling, with a flavor suggestive of ginger ale and bubble gum, or a Calvin Cooler in citrus flavor, with real fruit pulp floating...
...reason that Petrus is so costly is that only small quantities are produced. While the renowned Chateau Lafite has 225 acres that annually yield about 240,000 bottles, Chateau Petrus has just 30 acres that produce a scant 42,000 bottles. Says John Laird, a vice president for Seagram Chateau & Estate Wines, the largest U.S. distributor of Petrus: "We ration it out with an eyedropper...
...much of his latter-day American fame and fortune. Johnson organized an exhibit of modernist work at MOMA in 1932, co- authored a book on the movement and mounted a 1947 MOMA show all about Mies. Then, in the mid-1950s, Johnson helped him win the commission for the Seagram headquarters in New York City and collaborated on the design...
When Edgar Bronfman, chairman of the Seagram Co., flew to Moscow in September as president of the World Jewish Congress (W.J.C.), he was allowed to travel in his private jet, a relatively rare privilege for a Western visitor. At Moscow's Sheremetyevo Airport, he was received cordially by Kremlin officials. Bronfman's stated objective was to ask the Soviets to lift emigration restrictions for Jews who want to leave the Soviet Union and to allow religious freedom for Jews who wish to remain. Earlier this month Bronfman made another visit to Moscow, and last week sources familiar with the talks...
...from 36.9 gal. per person in 1980 to 35.1 gal. in 1984--despite the introduction of low-alcohol brews like Anheuser-Busch's year-old LA. Wine growth, which experienced significant leaps in the 1970s, has slowed. One reason: the industry was late in developing softer lines. The Seagram Co. Ltd., the Montreal-based distillery giant, has become the second- largest American wine producer; it owns both Paul Masson and Taylor wines, along with some 100 other spirits. To woo the yuppie sweet tooth, many distillers are marketing unusual-flavor drinks much lower than liquor in alcohol content. Bailey...