Word: seagram
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Dates: during 1980-1989
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...Seagram's buys Coke's wine
...Sprite, pouring Minute Maid orange juice and sipping wine, while watching the Columbia Pictures movie Tootsie. If that scene is re-created next year, something will be missing: the wine. Last week Coca-Cola (1982 sales: $6.2 billion) announced plans to sell its wine business to distiller Joseph E. Seagram & Sons for more than $200 million in cash...
...same time that Coca-Cola was thinking about getting out of wines, Seagram's (fiscal 1982 sales: $2.8 billion) was trying to figure out how to expand its wine business, which includes the Paul Masson brand. Its distilled liquor sales have been flat or falling, in part because Americans are drinking more wine. Former Bendix Executive Mary E. Cunningham, who joined the company in 1981 as a vice president of strategic planning, presented a report last year suggesting that Seagram's could reap larger profits in wine. The study mentioned three potential acquisitions, one of which...
...were reminded a little of someone else, but that was in another country. You held her hand. She wore your hat. Then she got too drunk to talk to and you left her at Rick's Place, a saloon where Martinez was about to lose control over Seagram's Seven and Seven...
More Bill and Mary books are on the way. Two FORTUNE writers are preparing their account, and Cunningham, on leave this summer from her job as a vice president of Joseph E. Seagram & Sons, will be weighing in with her version by February...