Word: seagrams
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Dates: during 1930-1939
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Getchell Partner John Veneroff Tarleton has become Picture's editor, Remie Lohse its head cameraman. Lest Getchell clients like Chrysler, DeSoto, Plymouth, Kelly-Springfield or Seagram's fear that he is neglecting his $8,000,000-a-year agency for the new magazine, Publisher Getchell wants it known that every bit of work he has or will put in on Picture comes at night and over the weekends...
Accordingly, the advertising watchword of the $2,000,000,000 liquor industry, sounded by Seagram's in the first weeks of Repeal and since echoed in the publicity of most of the big whiskey makers, is MODERATION...
Died. Edward Frowde Seagram, 63, famed Canadian racehorse owner, president since 1920 of J. E. Seagram & Sons, Ltd. (distillers) ; after an abdominal operation; in Toronto...
Over the signature of Alexander Woollcott was dispatched a heavily personalized form letter urging people to give Seagram's Pedigree Whiskey for Christmas...
There is the question of the "accent." At this one wonders whether Dudley Hall or Eliot House is meant. Ten thousand men of Harvard may pronounce "Seagram" ten thousand different ways, but the country at large brands them all with the affectation of Back Bay. Man once again suffers from the company he keeps...