Word: seagrams
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Dates: during 1990-1999
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...verge of paying about $6 billion to Matsushita for 80 percent of MCA, the Hollywood studio that produced "Jurassic Park" and "E.T." The Associated Press reports that a final deal is expected to be signed within days. But TIME business reporter Bernard Baumohl notes that MCA and Seagram still do not have any formal relationship and that Seagram is declining to comment on the reported sale. Seagram, the Canadian liquor, wine and juice company controlled by one of the world's richest families (the Bronfmans), is said to be financing a purchase of MCA with $8.8 billion it earned...
Seagramreportedly wants to sell its 25 percent stake in Du Pont in order to raise money to purchase entertainment giant MCA, according to articles published in The New York Times, The Wall Street Journal and the New York Post today. The Times reports that Seagram could get up to $10 billion for its shares of Du Pont. Those shares were purchased by Seagram for just $3.28 billion in 1981. Seagram, which makes liquor, wine and juice products, reportedly has been talking about a $10 billion deal to buy MCA from the Matsushita Electrical Industrial Co. The Times reported that...
...money we've lost touring, being out there keeping our ticket prices low." The best-paid acts received $250,000, and all will receive a share of ancillary royalties. Promoter Scher of Polygram Records says he turned down sponsorship offers from such companies as Marlboro, Coors, Budweiser and Seagram's. "This is 1994. This is not 1969. What everything costs is hundreds of times what it cost in 1969," he says. "Had we taken the beer sponsorships and liquor and tobacco ads that were offered us, we probably could have lowered the ticket price...
chair, Joseph E. Seagram & Sons...
...popular way to reach the public directly is through winery-sponsored "clubs." Sterling Vineyard's Collections Club and Grgich Hills' Pre- Release Club, for example, publish newsletters that provide subscribers with discounts on newly released wines and "library" selections of wines in limited production. Sterling, which is owned by Seagram's, recently offered its club members two new Italian wines that the company represents and markets in the U.S.: a white Pinot Grigio and a red Sangiovese. "We're trying to 'loyalize' our customers," says Samuel Bronfman II, president of Seagram's Classics Wine Co. "We also want to introduce...