Word: seagrams
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...Seagram's ad is p.r. heaven: spend a few bucks on an incendiary TV spot, then let the media spread the word. The industry needs the lift: sales of cases of distilled spirits, according to M. Shanken Communications, shrank from 190 million in 1980 to 135 million in 1995--a drop of 29%. Beer and wine marketers, meanwhile, exploiting the mistaken perception that their products contain less alcohol than distilled spirits, used such icons as Spuds MacKenzie and the Swedish Bikini Team to boost sales by even more than the distillers lost...
...Seagram last year earned $725 million in operating profits from worldwide spirits and wine sales of $5.06 billion, but sales growth has been slow. Crown Royal has been a happy exception, with sales totaling 1.8 million cases in 1995 and growing 5% a year...
...most of a $3 billion expansion of Universal City in California. Why choose Koolhaas? "I think it's because of his grandfather," says Koolhaas of Edgar Bronfman Jr., grandson of the man who asked Mies van der Rohe to build New York City's first modernist tower, the Seagram Building...
...shake-up inspired talk that Sony (1994-95 sales: $44.8 billion) might now follow the lead of fellow Japanese giant Matsushita, which sold control of MCA and its Universal Studios to Seagram last April for $5.7 billion. "The real significance of Schulhof's ouster is that it is the last nail in the coffin of synergy between hardware and software," says analyst Porter Bibb, who follows the entertainment industry for the firm Ladenburg, Thalmann. "You can count the days until the movie business is sold...
...refused to eliminate its poison-pill defense against takeovers, which kicks in when a shareholder acquires 15% or more of the company's stock, and reportedly declined to put Malone on its board. Without the poison pill, a large shareholder such as Malone or Edgar Bronfman Jr., who heads Seagram and MCA and controls 14.9% of Time Warner, could gobble stock and launch a hostile bid for the company. (Bronfman's stake would drop to about 9% after the merger...