Word: seagrams
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chair, Joseph E. Seagram & Sons...
...popular way to reach the public directly is through winery-sponsored "clubs." Sterling Vineyard's Collections Club and Grgich Hills' Pre- Release Club, for example, publish newsletters that provide subscribers with discounts on newly released wines and "library" selections of wines in limited production. Sterling, which is owned by Seagram's, recently offered its club members two new Italian wines that the company represents and markets in the U.S.: a white Pinot Grigio and a red Sangiovese. "We're trying to 'loyalize' our customers," says Samuel Bronfman II, president of Seagram's Classics Wine Co. "We also want to introduce...
What does Bronfman of Seagram's want from Time Warner...
...Seagram, Edgar Sr. accommodated changing consumer tastes in part by lightening blends of a leading whiskey brand, introducing bottled cocktails and importing wines and liqueurs. He also diversified into office buildings, shopping malls and other businesses. In 1981 Seagram bid for control of Conoco, a giant oil and gas producer. It lost to Du Pont Co. but came out owning 24.3% of Du Pont stock, today worth around $9 billion. Seagram's management of that investment just might indicate what role it could play in Time Warner. The company has made no effort to take over Du Pont...
...young producer told an interviewer for Women's Wear Daily that "right now I have no interest in getting into the Seagram business." Four years later, though, he did just that. In 1986, Edgar Sr. proclaimed Efer his heir as head of the company. He was chosen over his older brother Samuel, who in 1975 was the center of a sensational kidnapping case; one of the two captors claimed Samuel had arranged the abduction himself to extort ransom money from his father. The family believed Samuel's angry denials...