Word: seagrams
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Campbell Soup Co. spent part of the $450,000 it got from the government to remind the people of Japan, Korea, Argentina and Taiwan to have a V-8 juice. Joseph E. Seagram and Sons touted its Four Roses whiskey in Europe and the Far East with $146,000 from the department...
...resist ordering a dram of Bunnahabhain? (Try Bu-na-HA-ven.) Worldwide, the single- malt sales leader is Glenfiddich, owned by William Grant & Sons, but in the U.S. it runs a distant second to the Glenlivet, produced by Scotland's oldest licensed distillery (1824) and a shrewd purchase by Seagram...
...that involve tax revolts. In a Washington Post-ABC News poll, 65% of Americans said they thought superpower relations were "entering a new era." On American television the dour babushka in the old Wendy's hamburger ads has given way to the svelte Soviet customs agent who shares a Seagram's wine cooler with an American tourist...
...BRONFMANS. As the undisputed kings of the North American liquor business following America's Prohibition era, the Bronfmans were among the pioneers of cross-border investment. Their main company, Seagram (1985 sales: $2.9 billion), is now the world's largest distillery. Chief Executive Edgar Bronfman Sr. shuttles regularly between the firm's Montreal headquarters and the New York offices of its U.S. subsidiary. An American citizen since 1959, Bronfman has engineered Seagram's purchase of 22.5% of the outstanding shares of Du Pont, the huge oil-and-chemicals company (1985 sales: $29.5 billion). Seagram now owns more of that firm...
Edgar's first cousins, Edward and Peter Bronfman, known in Canada as the "poor Bronfmans," have not changed their citizenship, but they have invested in the U.S. By selling half their Seagram stock during the 1960s, Edward and Peter multiplied their assets into controlling interests in more than 100 companies with an estimated total value of more than $30 billion. In the U.S., those holdings include the Maryland-based Rouse Co. (1985 revenues: $247 million) and California's Ernest Hahn real estate...