Word: seagrams
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Thirsty for the latest, coolest thing? Something fruity and fizzy, with only a playful amount of kick? The alcoholic-beverage industry has plenty of new suggestions: a picnic cooler full of concoctions freshly invented for the moderate but merry '80s. Here is an upscale-looking bottle of Seagram's Golden Spirits in a flavor called "mandarin vodka"; it tastes like a spritzy cocktail but contains little more alcohol than a beer. How about a Wineberry Sausalito Sling, with a flavor suggestive of ginger ale and bubble gum, or a Calvin Cooler in citrus flavor, with real fruit pulp floating...
Besides weighing in with wine coolers in three flavors, Seagram last month began test-marketing an unusual liquor-based hybrid called Golden Spirits, which is flavored with natural fruit essences to produce mixtures like peach- melba rum. "They are selling extraordinarily well," says House of Seagram President Edgar Bronfman Jr. Rival distillers are blending other cocktails. Connecticut's Heublein, maker of Smirnoff vodka, is test-marketing Tropic Freezers, which turn into frozen drinks like strawberry daiquiris after about six hours in a customer's freezer...
...syrupy drinks believe that the beverages cloyingly mask their alcoholic content and thus their danger. Says Michael Vitucci, public relations counsel for the National Woman's Christian Temperance Union: "In a sense, it is a wolf in sheep's clothing. People will feel it's like drinking lemonade." Seagram's Bronfman, of course, disagrees, "We make it crystal clear that these are alcoholic beverages and must be handled as such. It's not fair to say that we encourage abuse by introducing new products." Innovation is a strategy that beverage makers will stoutly defend, since the market today belongs...
...reason that Petrus is so costly is that only small quantities are produced. While the renowned Chateau Lafite has 225 acres that annually yield about 240,000 bottles, Chateau Petrus has just 30 acres that produce a scant 42,000 bottles. Says John Laird, a vice president for Seagram Chateau & Estate Wines, the largest U.S. distributor of Petrus: "We ration it out with an eyedropper...
...much of his latter-day American fame and fortune. Johnson organized an exhibit of modernist work at MOMA in 1932, co- authored a book on the movement and mounted a 1947 MOMA show all about Mies. Then, in the mid-1950s, Johnson helped him win the commission for the Seagram headquarters in New York City and collaborated on the design...