Word: seagrams
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When Edgar Bronfman, chairman of the Seagram Co., flew to Moscow in September as president of the World Jewish Congress (W.J.C.), he was allowed to travel in his private jet, a relatively rare privilege for a Western visitor. At Moscow's Sheremetyevo Airport, he was received cordially by Kremlin officials. Bronfman's stated objective was to ask the Soviets to lift emigration restrictions for Jews who want to leave the Soviet Union and to allow religious freedom for Jews who wish to remain. Earlier this month Bronfman made another visit to Moscow, and last week sources familiar with the talks...
...Seagram's U.S.A. 2,800,000 Sugar-water sweetness is a real shock er. Citric bitterness develops later. Moderate fizz...
...they feel the liquor industry is taking the rap for teenage drunk drivers, most of whom, they believe, are blitzed on beer, not hard liquor. The industry is currently challenging the three TV networks, charging that they are violating the fairness doctrine. The networks said no to Joseph E. Seagram & Sons, which wanted to buy 30-second spots pointing out that 1 1/4 oz. of hard liquor contains no more alcohol than a 5-oz. glass of wine or a can of beer. The industry believes, probably correctly, that much of the public thinks liquor is unusually potent, while beer...
...from 36.9 gal. per person in 1980 to 35.1 gal. in 1984--despite the introduction of low-alcohol brews like Anheuser-Busch's year-old LA. Wine growth, which experienced significant leaps in the 1970s, has slowed. One reason: the industry was late in developing softer lines. The Seagram Co. Ltd., the Montreal-based distillery giant, has become the second- largest American wine producer; it owns both Paul Masson and Taylor wines, along with some 100 other spirits. To woo the yuppie sweet tooth, many distillers are marketing unusual-flavor drinks much lower than liquor in alcohol content. Bailey...
...only about 6% alcohol, roughly half as much as traditional vintages. First cococted in 1981 by a Coors beer distributor, the beverage is available in at least 27 brands. Among West Coast producers, California Cooler, the leading firm, ranks just behind the traditional wineries of E. & J. Gallo, Seagram and Almaden in sales...