Word: seagrams
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...probably the man most interested in water as art. "Modern architecture is so dull and flat in itself that architects began looking for something to enliven it-and they remembered Rome." So says the man who added fountains to the foreplaza of New York City's Seagram Building, which he co-designed with Mies van der Rohe. Johnson's most conspicuous recent water work is Fort Worth's Water Garden. The garden has three pools, each with a different speed-sound characteristic-"quiet, fizz and rush." The "quiet" pool is surrounded by a high wall with...
...free paint job along with the advertising motif, plus $20 a month. Aimed initially at college kids, the campaign has enlisted doctors, professors, lawyers, businessmen and bankers. Themes have included a mustachioed, sombreroed Mexican against an orange background (Ole Tequila), a red baron flying high in a blue sky (Seagram's Gin) and a hearts-and-cupids background emblazoned HOW'S YOUR LOVE LIFE? (Ultra-Brite toothpaste). Owners of Lincolns and Cadillacs have tried to enroll their cars, but to no avail. This form of beetlemania is for Volkses only...
Cordials, too, are increasingly popular. Sales of Seagram's Leroux liqueurs in 50 flavors are growing at a rate of 7%. The company's imported labels -Vandermint, Sabra-are also doing nicely. Hiram Walker, one of the largest sellers of liqueurs in the U.S., came out last year with its 30th flavor-Swiss chocolate almond. A subsidiary of Jack Daniel Distillery markets 27 flavors of Bols liqueurs; National Distillers' De Kuyper collection has 39 flavors...
...ruined without it. But would any sane businessman have purchased either of the two expansion franchises last year for $10 million each if they were certain financial losers? A baseball team can be used as a tax shelter for rich men like McDonald's owner Ray Kroc or Seagram's magnate Charles Bronfman, but shrewd businessmen do not generally invest in predictably unprofitable enterprises...
...Evening of Folk Music, featuring your old favorites Joanne Bronfman (Seagram's heiress?) and Neal Macmillan will be presented at Myron's Coffee House in Maynard on January 21 at 8:30 pm. If you leave Marshfield right after the Sour Mash Boys finish their first set, you'll make it to Maynard just in time...