Word: seagrams
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...dent in the competition. A very few individual brands may yet sell well, but the industry consensus is that light whisky, on the whole, is an idea whose time may never come. "Light whisky has been greeted with a yawn," says Jack Yog-man, president of Joseph E. Seagram, which sells two lights: Galaxy and Four Roses Premium...
Phase 3, which Obolensky is working on now, will bring backgammon to the masses. He is getting a hand from Playboy magazine, which this month is sending Bunnies to several veterans' hospitals to dispense game boards and instructions. He is also being helped by Seagram Distillers Co., which sponsors tournaments and pays him a consultant's fees...
...business. Most architecture is parody, and the International Style's problem, paradoxically enough, was not so much that it failed in the U.S. but that it hardly got a break. For every pure and major act of creation, like Mies van der Rohe and Philip Johnson's Seagram Building (1958), there have been a hundred ripoffs: bland, scaleless crates with their $50 per sq. ft. marble foyers and 100 Sheetrock offices, their eggbox planning, insipid detail and graceless proportions. The International Style expended itself in these shallows, not in its masterpieces. But what is the alternative...
Dead Space. Kaufman does not hesitate to preach what he practices, irking conventional architects. "Handsome details and elegant proportions are meaningless," he says. "No one notices them; they fade into the canyon walls." He therefore deprecates Manhattan's architectural landmarks-Lud-wig Mies van der Rohe's Seagram building and Eero Saarinen's CBS building, for example-calling them "gigantic sculptures that do nothing for the city. Look at their plazas. Dead spaces!" Their tragic flaw, he insists, is that the architects designed the ground floor to relate to the building rather than to the street, where...
...Brown-Forman's Frost 8/80, Publicker's White Duck, Seagram's Four Roses Premium, and Barton...