Word: seagrams
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Except for Lever House and the Seagram Building, Rudolph thinks that all of lower Park Avenue "looks as though it's about to crumple and fall. Furthermore, Park Avenue is full of imitations of imitations, all of them reflecting each other, until it appears to be an enlarged barbershop with mirrors on all sides...
...building which Paul Rudolph-and most other architects-acknowledges as the "most beautiful curtain-wall building" in America was paying a penalty for it. Park Avenue's Seagram Building, designed by Mies van der Rohe and Philip Johnson, has been judged by New York City's Tax Commission to be so expensively elegant that it should be taxed on a basis about 50% higher than if it were one of the bleak glass boxes that surround...
Bronze-sheathed and thrusting out of a fountained plaza, the 38-story Seagram Building cost $36 million-more than twice as much as a building constructed to the usual speculative standards. On the basis of net rental income, the formula on which other Manhattan office buildings are taxed, Seagram would have had a tax evaluation of about $17 million. But Seagram's splendor prompted the Tax Commission to reason that the company had spent the extra money for prestige, and prestige should be taxable. The Seagram company took its case to court and lost...
...space, but on the building's value in promoting the economic interests of an owner. Thus the owner ... is investing in a real estate project that will contribute to the production of income in its principal enterprise." The Appellate Court upheld the Tax Commission's ruling that Seagram should be taxed on an appraisal of $21 million, half again as much as an ordinary building the same size...
...Samuel Broniman, Seagram's head, bankrolls the A.P.H.A...