Word: seagrams
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...their cars, and how architects try to solve the problems of resulting congestion. The display includes the maze of Los Angeles expressways, multiparking garages and motels. It shows the plazas of Rockefeller Center. I.M. Pei's Denver Mile-High Center, and Mies van der Rohe's Manhattan Seagram Building. It chronicles the mass move to the suburbs by displaying a variety of housing, ranging from Rafael Soriano's garden apartments in Los Angeles to the up-to-date housing of Levittown, Pa. and suburban shopping and industrial centers, e.g., Eero Saarinen's General Motors Technical Center...
...migrated to the U.S. in 1938. Popular renown came, along with occasional harsh words from Wright and other critics, with Mies's design of Illinois Tech's clean-lined campus, a gaunt set of Chicago apartments, and his career-capper, Manhattan's glass and bronze Seagram building (TIME, March 3). Replies thickly accented Mies to attacks on his decoration-bare style: "I don't compromise. I would rather sell potatoes...
Flanking the central tower, Mies designed wings, thereby gained valuable rental area and created a backdrop that from the street effectively masks the old Y.W.C.A. building at the rear of Seagram's. To strengthen the structure against winds, he designed concrete sheer walls for two sides in the rear. Bronze sheathing for the exterior appealed to Mies because "it is a very noble material and lasts forever if it is used in the right way." Expected to weather to a darker shade, except where the wind scours the edges bright, the bronze will be hand-wiped from...
...them in harmony with the building. To heighten the impact of Mies's austere geometry, the building and plaza were finished off in rich materials. Siding the plaza are thick strips of green marble; inside, the elevator lobbies have travertine walls and terrazzo floors. In the Seagram offices most walls are covered with vinyl plastic, the executive suites with panels of English oak, the couch in the executive washroom with white plastic. Cracked Architecture Critic Henry Russell Hitchcock: "I've never seen more of less...
...When Seagram's moved into the first nine floors of its house last December (the rest of the building, now 90% rented, will be ready in May, the large ground-floor restaurant in August), Mies van der Rohe proudly announced: "This is my strongest work." Says Architect Scout Phyllis Lambert: "You feel its force and restfulness as you enter. From the framing of the windows to the total building, love has gone into it-love for every detail...