Word: seagrams
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...beyond the point of standard salesmanship. Out of the effort to achieve that prestige has come a special category of architecture: the showpiece office building. Among the newest and most impressive of U.S. corporation castles is Manhattan's 38-story headquarters for the whisky-making House of Seagram, now being finished at 375 Park Avenue, the first bronze-sheathed skyscraper ever constructed...
Built at an estimated cost of $35 million, the Seagram monument is set back on a twin-fountained, granite and marble plaza that serves as its pedestal. By day it is a soaring column the color of an old cannon; by night it is a giant, glowing shaft punctuating the Manhattan skyline (see color page). It is the definitive statement of what a skyscraper can be by the architect whom most purists hail as the master of glass-and-steel design: Chicago's German-born Ludwig Mies van der Rohe, 71 (TIME, June...
Search for the Man. Mies van der Rohe's chance to build his first Manhattan skyscraper came through a young woman who is neither a corporation executive nor a professional architect, but has a personal interest in both Seagram's and architecture. Mrs. Phyllis Bronfman Lambert, 31, daughter of Seagram President Samuel Bronfman, was living in Europe in 1954 when she saw a magazine story about the building her father proposed to build. "I was boiling with fury," she recalls. "I wrote him that he wanted a really fine building, and he was lucky to be living...
Accent of Emptiness. Mies van der Rohe believes that "structure is spiritual"; his aim is to express the skyscraper's essential steel cage as dramatically as possible and with a maximum of economy. In the Seagram building, he did this with deceptive simplicity. To avoid the stairstep building plan that Manhattan architects have overused to meet zoning requirements (the tower must be only 25% of the site area), Mies sacrificed valuable Park Avenue frontage, threw open a wide plaza. This gave him an opportunity to create an accent of emptiness, at the same time gave his building a dramatic...
...LIQUOR SALES, in which a wholesaler forces dealer to take less popular brands before he can get scarce, top-quality liquors, are illegal, U.S. Supreme Court ruled. Case was brought against Magnolia Liquor Co., the sole Seagram's distributor in New Orleans, which required dealers to take Seagram's Ancient Bottle and 7 Crown brands in order to get scarce Scotch and Seagram...