Word: seagrams
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...scraps. Socony's restaurant is probably the most luxurious example of a growing trend in U.S. business. Last year 41,000 companies served some 23 million meals each working day to their employees, spent more than $3 billion on food, equipment and service. Says a Joseph E. Seagram & Sons executive: "We look upon it as a necessary function of our industrial-relations program-just like clean rest rooms, or a pleasant, well-lighted place to work...
When President Samuel Bronfman of Distillers Corp.-Seagrams started to look for a man to boss the Canadian company's U.S. subsidiary, Joseph E. Seagram & Sons (Seagram's, Calvert, Four Roses), he did not have to look far from home. Into the job last week went his party-loving son, Edgar Miles Bronfman, 27. As president of the nation's top distiller (1956 sales: $677 million), young Bronfman replaces Frank R. Schwengel, 71, who takes over the new office of chairman. Edgar's brother Charles Bronfman, 25, stays in Canada as vice president of another subsidiary...
...lean six-footer, Ed Bronfman has been pushed ahead fast. He started with Seagrams as a teen-aged brewer and blender in Montreal, became his father's assistant after graduating with honors in history from McGill University in 1951. In 1955 he moved to Manhattan as chairman of Joseph E. Seagram & Sons' administrative committee...
LIQUOR PRICES will be boosted, first general increase since Prohibition that has not been brought on by higher Government excise taxes. Publicker Industries (Old Hickory, Embassy Club) and Joseph Seagram & Sons (Calvert, Four Roses) have decided to pass on rising production costs with 4% increase at wholesale level, or an average 35? more per fifth at retail. Rest of industry will probably follow suit...
...Island toward the upper East Side, particularly Park Avenue. Once the barracks of New York's upper crust, Park Avenue is becoming the prestige address of U.S. business. From its new Park Avenue perch, the Astor Plaza will look southward on the bronze-skinned, 38-story House of Seagram, now a building on the next block, westward at blue-green Lever House, just across Park Avenue. Within a radius of two blocks on Park Avenue, four other office buildings are going up, while buildings have been completed for Aramco, Universal Pictures and Colgate-Palmolive...