Word: seagrams
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...Four U.S. distillers (Hiram Walker, National Distillers, Schenley's, Seagram's) produced 64% of all domestic whiskeys, owned 20 of 97 operating distilleries. By last week the same four owned at least 20 more of the smaller distilleries, and Deputy Price Administrator J. Kenneth Galbraith estimated that the big fry control 80% of all the bulk whiskey in the U.S. Topers had one safe bet: for the duration liquor will be both scarce and expensive. But they had one nip of comfort-the sober outlook for drinkers makes the outlook for Old Man Prohibition bleak...
...Fermentation of both molasses and grains can be speeded up 1,000%, announced four scientists of the Seagram distilleries of Louisville, Ky. Molasses is now fermented in batches in 50 hours, but the Seagram chemists have devised a continuous five-hour cycle in which fresh molasses enters a single fermentation vessel while fermented material is constantly withdrawn at the other end. But pilot-plant operations must be studied before this laboratory technique is adopted by distilleries...
Getchell Partner John Veneroff Tarleton has become Picture's editor, Remie Lohse its head cameraman. Lest Getchell clients like Chrysler, DeSoto, Plymouth, Kelly-Springfield or Seagram's fear that he is neglecting his $8,000,000-a-year agency for the new magazine, Publisher Getchell wants it known that every bit of work he has or will put in on Picture comes at night and over the weekends...
Accordingly, the advertising watchword of the $2,000,000,000 liquor industry, sounded by Seagram's in the first weeks of Repeal and since echoed in the publicity of most of the big whiskey makers, is MODERATION...
Died. Edward Frowde Seagram, 63, famed Canadian racehorse owner, president since 1920 of J. E. Seagram & Sons, Ltd. (distillers) ; after an abdominal operation; in Toronto...