Word: seagrams
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Over the signature of Alexander Woollcott was dispatched a heavily personalized form letter urging people to give Seagram's Pedigree Whiskey for Christmas...
There is the question of the "accent." At this one wonders whether Dudley Hall or Eliot House is meant. Ten thousand men of Harvard may pronounce "Seagram" ten thousand different ways, but the country at large brands them all with the affectation of Back Bay. Man once again suffers from the company he keeps...
Last week Joseph E. Seagram & Sons gave a party in honor of the formation of Julius Kessler Distilling Co., Inc., a wholly-owned Seagram subsidiary. With Mr. Kessler as president and active head, Kessler Distilling Co. will manufacture and sell a line of whiskeys cheaper than Seagram's Crown brands...
Greatest name in Canadian racing, as in Canadian whiskey distilling, is Seagram. Horses owned by the late Joseph Seagram and his son Edward Frowde Seagram, whose stables are not far from his mash vats at Waterloo, Ontario, had won the King's Plate 19 times before. Last week, paunchy little Distiller Seagram, dressed in a funereal overcoat, a gay, grey topper, watched his horses win the first and third races on the program before his black and yellow silks were carried to the post for the King's Plate by two fillies named Sally Fuller and Gay Sympathy...
...Seagram...