Word: seales
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Dates: during 1960-1969
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...changed to roses and she was saved. If Bergman consciously used such a literary device to end his film, we must conclude he finds some hope in the middle of hell. The burning rose is not just destruction but purgation--sacrifice for a purpose. Compare this with The Seventh Seal or Hour of the Wolf, where death has no hope, no secrets, only--nothing...
Although conferral of the seal is supposed to be based on objective testing of a product, Rosenthal's investigation found the award to be as much an advertising gimmick as a guarantee to consumers. The legislator contends that the main criterion for granting the seal is whether a manufacturer agrees to place his advertising in Good Housekeeping magazine. In fact, the Food and Drug Administration has seized as "contraband" for quality and safety reasons at least two products advertised in the magazine, and is reportedly investigating several others...
Small wonder then that Rosenthal and others found it "incredible" that Richard Nixon last week named as his temporary consumer consultant Willie Mae Rogers, head of the Good Housekeeping Institute, which is responsible for granting the seal. Further, Miss Rogers was to remain on the magazine's payroll while serving the Government. This, said Rosenthal, raised "obvious conflict-of-interest questions...
...perspiration stains. And should you need any proof of her distinction in this field, just take a look at this month's Good Housekeeping, available at Woolworths every-where for half-a-buck. As director of this monthly's Institute, Miss Rogers is chief dispenser of the Good Housekeeping Seal, which is given to products worthy of a money-back guarantee--items which, coincidentally, happen to advertise in Good Housekeeping...
...advertisers, and Miss Rogers, who has played an instrumental part in testing them all, could have brought her knowledge of these concerns to an even larger segment of the American public, had she stayed on with the Nixon Administration. In this month's issue alone, she gave out the seal to four deodorants; surely her sampling of them puts her at the top of this field. And she has the word on may other, more special, goods too. She seems to be quite up on toilets and their accessories, for example, as evidenced by her granting of the seal...