Word: sealing
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...there was one outstanding Crimson performance in the Columbia game, it was the play of senior linebacker Joe Gordian. Gordian picked off Lion quarter-back Bruce Mayhew twice on the afternoon, including an interception with one minute remaining to seal the Harvard...
...SEAL Americans bore easily, and few know this better than Ken Chilvers, president of the Wet Seal. This hip California-based chain of 97 clothing stores has branched into sun-filled states such as Hawaii, Arizona and Florida. Revenues, $107 million last year, have climbed 972% since 1985, when the 17-store Seal was awash in debt. Last year it went public with a $37 million stock offering...
...Seal's secret: trendy merchandise is constantly turned over, while employees are handed weekly bonuses to help push it out the door. The chain's concept is "multigenerational," which in plain Valleyspeak means that gum- snapping, Walkman-toting ingenues and their miniskirted moms can sport the same fashions, from flowered denim shorts to psychedelic bikinis. "We don't just ask our customers what they want," points out Chilvers. "We spend a tremendous amount of time in the malls, in our competitors' stores. I hang around and watch what they buy, what they...
...Seal stores are large and dramatic (3,900 sq. ft. on average), and the merchandise is displayed all the way up to the ceiling on high-tech impressionistic wire mannequins bathed in track lighting. Tops, pants, shorts and jackets are often clustered in the same spot for customers who can't match clothes on their own. Many stores also boast a 25-screen video wall from which computer-controlled rock videos play perpetually. By using computers, boasts marketing director Lesly Martin, "our buyers were actually able to track the day neon beachwear died." Radical...
...biggest attempted water grabs in Western history. If it succeeds, rural residents fear that Las Vegas' fortunes will grow while theirs dwindle. "If they control the water, no growth could happen without their approval," says Steve Bradhurst, a consultant hired by Nye County to organize the opposition. "They could seal our fate...