Word: sealtest
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Dates: during 1950-1959
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Backed by a comfortable mixture of sponsors (Sealtest, Hills Bros, and Breck), Jaffe mounted his show with opulent care, and it was played out with style, charm and directness by the Old Vic's delicate Bloom, Claire, and Charlton Heston. Adapter Joseph Schrank's dialogue, clean, spare, and always faithful to the original, gave Beauty the illusion that "all life was still at sunrise, a wonder and a wild desire," made possible such a strikingly gentle image as when Beauty returned to her dying Beast. She touched his hirsute head for the first time, and Beast said, with...
...signed to a five-year contract with RCA Victor (Sealtest is a co-sponsor), Chicago-born Bachelor Tillstrom is no more able than his fans to explain exactly why his show clicks. "I don't try to be a satirist, because I am not a brilliant wit like Fred Allen,"* he says. "In fact, I think I tend a little to sadness...