Word: sealtest
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...signed to a five-year contract with RCA Victor (Sealtest is a co-sponsor), Chicago-born Bachelor Tillstrom is no more able than his fans to explain exactly why his show clicks. "I don't try to be a satirist, because I am not a brilliant wit like Fred Allen,"* he says. "In fact, I think I tend a little to sadness...
...returning perennial was Rudy Vallée, who quit the air last September with the unique distinction of having been a top-ten favorite for nearly ten straight years (all for Standard Brands). Last fortnight Vallée returned for Sealtest dairy products with a completely revamped program, and a re-vitamined selling point: Vitalure, "abundant in good, fresh milk...
Retired Concert Pianist Mero-Irion founded the W. N. R. C., originated the idea of the Sealtest Rising Musical Star series, which her committee graciously commended under not one but two categories for its music and good taste in advertising. Her aim is to make newsboys whistle strains from Aïda. She storms at what she considers the state of radio broadcasting, loathes crime stories, poorly performed music, women baritones, precocious child artists, true story programs, advertisers who coax children to eat their products, amateur hours...
...Valentine on this occasion will be Donald Dickson, 25, who sings on the Sealtest program over NBC. Of the remaining U. S. recruits, NBC has a majority with Maxine Stellman, Thomas L. Thomas, Robert Weede, Helen Traubel...