Word: seamlessness
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...generations of Americans. A future audience willing to buy its way out of commercials is an audience that could go tragically unaware of new KFC menu items. So we may see more product placement--not a case of Coca-Cola washing up on the island in Lost, but more seamless "embedding," such as when media buyer Magna Global Entertainment helped produce the Bravo reality show Blow Out, about a beauty salon, to get clients' products on the show. "There are different ways to get your word out," says Magna Global chairman and CEO Bill Cella. "Commercials won't go away...
...since it moved to Sundays. But NBC has created a ratings scheme just so crazy that it might work. What we may be seeing here is a new evolution of the Reality TV genre at work, one which, rather than relying on hyperbolizations of pseudo-reality, aspires to some seamless fusion of the real and the really-well-written instead. Every topic addressed in last Sunday’s debate between candidates Vinick (Alan Alda) and Santos (Jimmy Smits) seemed unnervingly contemporary in its relevance, from war and oil to health care. And here’s the weirdest part...
...reimagines his country's pioneer past with a haunting tale of a white man raised by Aborigines. It is the mid-19th century, and the struggling Queensland settlers are homesick for Britain and afraid of the natives. Malouf works the themes of culture clash and racial fears into a seamless narrative that amounts to a national contraepic...
...Hekeeps getting better and better.”Balkema’s progression began before he ever played a single down for the Crimson. He was primarily a quarterback in high school with a bit of free safety experience, so the transition to special teams and defense was fairly seamless. But at times, Balkema misses his offensive roots.“I can see now that I made the right decision, it was probably the best decision I’ve ever made,” he says. “I kind of miss playing quarterback sometimes, but hitting...
...HARVARD 1Although Harvard started out strong by winning the first game of the match 30-23, the first-place Big Red proved to be too tough an opponent, steamrolling the Crimson in the last three games, 30-20, 30-22, 30-21.Overpowering Harvard with 55 kills, and coupled with a seamless defense, Cornell notched its fourth straight win and two straight on its current road trip. The Big Red’s Elizabeth Bishop led all players with 22 kills, and Amy Gordon had 54 assists.The Crimson won the first game for the third straight match, garnering eight straight points...