Word: sean
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Dates: during 2000-2009
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Like other vertically integrated personalities with carefully crafted images--Oprah, Martha Stewart, Madonna, Sean (P. Diddy) Combs and Russell Simmons, plus product-endorsing athletes such as Tiger Woods and Michael Jordan--celebrity designers capitalize on the fact that popular approval equals influence, whether it's a book-club recommendation, a pistachio-colored pillowcase or a velour tracksuit...
...want to buy new America as well as old America," says Simmons, who recently teamed up with Kellwood to launch the sportswear line Def Jam University. "People look around and say, 'Where's the next Polo?' There isn't a new Polo. It's Phat Farm and JLO and Sean John. These companies are all new America...
...capitalism. Meanwhile, half a world away, the few residents of Baghdad who had electricity sat stuck to their TV sets, watching the superpower grope in the dark. "We stayed up for an hour watching it," said a taxi driver, "until the electricity shut down." --Reported by Amanda Bower, Sean Gregory and Jyoti Thottam/New York; Laura Eggertson/Ottawa; Steven Frank/Toronto; Elisabeth Kauffman/Nashville; Eric Roston, Douglas Waller and Mark Thompson/Washington; Fran Stewart/Cleveland; and Cathy Booth Thomas/Dallas
...Anaheim, Calif., opened a new chain of stores called D.E.M.O. to pull in the hip-hop crowd. With their highly polished chrome-and-black decor, d.e.m.o. outlets aren't exactly street. The stores are designed to fit into shopping malls but carry merchandise from P. Diddy's clothing line Sean John and Eminem's line Shady Limited, as well as Phat Farm, Ecko and Enyce--brands that appeal to both blacks and middle-class whites. Company officials had planned to boost d.e.m.o. outlets, now numbering 114 stores, to 200 by 2007. But d.e.m.o. has performed so well, they expect...
...With reporting by Sean Gregory and Jyoti Thottam/New York