Word: search-and-destroy
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...take out Osama bin Laden with a search-and-destroy mission, you have just a few minutes to find, identify and attack. How do you locate one man--one wary, mobile guerrilla--amid the trackless peaks and chasms of Afghanistan? He's protected by caves and safe houses and ultraloyal bodyguards. He travels with a few aides he has known for life, in vehicles that change daily, perhaps with a decoy double nearby. You've got eyes in the sky scanning every rocky quadrant, and those satellites can see trucks and buildings and moving people--but they can't pick...
Spiesel's achievement is of Velcro-on-snowsuits magnitude. Think of a mother executing nits one by one as she combs out her second-grader's hair. She knows she's in for a 45-min. search-and-destroy mission. She's irritated by the knowledge that she's bound to miss a few of the tiny things and will have to go through the entire process again in a couple of days. Now think of the second-grader's hair washed in Dr. Spiesel's shampoo, which was developed in response to a head-lice epidemic...
...takes politics, the late Republican strategist Lee Atwater, helped turn South Carolina, his home state, into the most reliably Republican place in the country. He did so on behalf of George Bush's father in 1988 by exploiting the fears of conservative whites and honing the tactics of search-and-destroy politics--black arts he apologized for in 1991 as he was dying of a brain tumor. Bush's South Carolina team, led by former Governor Carroll Campbell and his onetime chief of staff Warren Tompkins, are masters of Atwater-style politics. Bush and his chief strategist, Karl Rove, were...
Researchers at Women.com studying women's online usage across the country, learned the same lesson. "The one thing common to all women was that they viewed each session as a search-and-destroy mission," says senior vice president of marketing Anna Zornosa. "They'd come online with a list of five to 12 things they wanted to get accomplished, ranging from 'How do I move my IRA?' to 'My child has this rash'--activities that expressed the range of their entire lives. This medium was built for the modern woman...
That point never arrived, as the U.S. was on the strategic defensive for the entire war. The North Vietnamese army and its Viet Cong surrogates were on the offensive. It didn't always look that way because U.S. forces roved far and wide on vast search-and-destroy missions to root out communist bases. But those were tactical efforts; the Americans were not allowed to march north to face the enemy at its source. The North kept the initiative, choosing when to attack and when to lie low and rebuild its strength. Although 1.1 million of its soldiers were killed...