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Microsoft says it will introduce its new search engine within the next few days. The world's largest software company has called the project Kumo. It may change that name before the public sees it. Yahoo! (YHOO) and Google (GOOG) may have seemed like odd names for search engines, but those choices never seemed to affect their success. Another company recently launched a search product called Wolfram Alpha. At least in the case of this software, the inventor, Stephen Wolfram, put his name...
Aside from the major search engines, which include Google, Yahoo! and Microsoft, there are a number of minor companies competing for users' attention. Some claim they are not search engines, probably because they do not want to seem small compared to Google. Very few Web surfers use Ask.com, Answer.com and About.com. Search company GoshMe claims that there are half a million search-engine products. That figure seems high, but it is impossible to disprove. (See pictures of Google Earth...
Microsoft says that if its search engine brings more relevant results than Google or Yahoo!, then people will eventually migrate to the "best" product. That may not be true. Google has become a habit for more than two-thirds of the people who use search engines in the U.S. It is generally considered the best product, but in the final analysis, that decision is subjective. Google is certainly the search program that gets the most positive votes if use means anything...
Kumo may be just as good as Google, though the latter (and largest) search engine keeps improving and adding to its functions. It is far too early to tell whether Microsoft can pick up new users even if its product is 99% as good as Google in the eyes of most people who look for things online. A cult has developed around Google - including the company and the product - just as it has around Apple (AAPL) and its Mac and iPhone products. Loyalty is not always a by-product of function, though function often creates loyalty...
Microsoft is running out of time in the search business. It has only 8% of the U.S. market, and even that has been shrinking. The company would like to form a partnership with Yahoo! so that together they could challenge Google. If Microsoft gets a good response to Kumo, however, it may walk away from any relationship with Yahoo! - meaning the No. 2 search-engine company's shareholders will lose a chance to make money the way they did when their board rejected Microsoft's offer to buy Yahoo! more than a year...