Search Details

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...most popular people search sites today is ZoomInfo, which in June got 824,000 unique visitors in the U.S., according to comScore Media Metrix. Focused on business profiles, it currently has 37 million of them posted online, which it culls using its own natural language search technology. Inaccuracies abound, as I learned firsthand when I checked my own profile and saw that everything from my telephone number to my full name were flat out wrong. "We're the first to admit that they are not 100% accurate," says ZoomInfo COO Bryan Burdick, who estimates that only 500,0000 - just...

Author: /time Magazine | Title: Online Snooping Gets Creepy | 8/2/2007 | See Source »

...newest people search site to launch is Spock, which received $7 million in venture capital financing last December, and will come out of its invitation-only beta version on Aug. 8. Aside from trolling the big social networks to populate its database, it also searches blogs, Yahoo! profiles, Wikipedia, and company sites to identify both you and other "related" people. (It lists Al Pacino, for example, as being related to Matt Damon and George Clooney.) To improve accuracy, the site lets users vote on all the information it has teased out in tags, such as "male", "Italian-American", "actor...

Author: /time Magazine | Title: Online Snooping Gets Creepy | 8/2/2007 | See Source »

...Solove does question the sites' viability, however. "If these things are highly inaccurate, what's the business model?" says Solove. While advertising revenue for online search as a whole reached $17 billion in 2006, almost none of it comes from searching for ordinary people. (When I type "Nazira Sacasa" or my own name in Google, for example, no ads pop up.) "It's challenging to construct a business model that does not generate revenue," notes Internet analyst David Card of Jupiter Research. Spock aims to get around this problem by offering broader people-search offerings on celebrities, people...

Author: /time Magazine | Title: Online Snooping Gets Creepy | 8/2/2007 | See Source »

...June 25-July 2] without once citing the most basic cause: overpopulation. Japan learned this more than 50 years ago and now it has been one of the most prosperous nations on earth. China and India are also curbing birth rates and their economies have vastly improved. You can search for those "longer-term solutions," but you never state the simplest answer. Fewer mouths to feed means more food to eat. Brian Bate, Cebu, The Philippines

Author: /time Magazine | Title: Inbox | 8/2/2007 | See Source »

...This one answers the question Bourne has been asking since the beginning: How he got so good at killing. "It's not about looking at a woman in a bikini coming out of the sea," says Greengrass. (Take that, James Bond!) "You get the dark past and this powerful search for redemption." And, fear not, plenty of hairy-chested action sequences too, including a car chase in midtown Manhattan, a shootout in London's Waterloo train station, and a sweaty foot chase and fistfight in Tangier, Morocco...

Author: /time Magazine | Title: How the Bourne Boys Keep it Real | 8/2/2007 | See Source »

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