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...into the virtual world of Captain Jack Sparrow, beyond the usual trailers, screensavers and photo galleries. Cell-phone users can buy ringtones based on songs from the movie soundtrack. There are online games--downloadable to mobile devices--in which players build their own ships, outfit their own pirates and search for buried treasure...
...appears that at this early stage in the campaign candidates are relying mostly on organic search results - in other words, they aren't buying any significant search-term advertising to boost their traffic from search engines. Watching the latest round of political debates, I've become a little skeptical of both side's commitment to their political platform. If candidates feel so strongly about the top issues of the day, then perhaps they should purchase keywords on those issues to stake out their positions. If a candidate wants to broadcast a position on abortion, why not purchase the term "abortion...
...Over the past three years the top political-issue search term has been the most divisive political issue over the last several elections: "abortion." Over 12.5% of searches on the term led to visits to political websites like Abortionfacts.com (pro-life) and Pro-choice.org (pro-choice), while 10.8% of searches led Internet users to health-related websites like the U.S. National Library and eMedicine Health. Each year, searches on the politically charged term reach their pinnacle in late October, just prior to November elections. Rounding out the remaining top searched-for political issues over the last four weeks were: "Iraq casualties...
...Search stats might also provide insight into the candidates' public image - namely which term searchers juxtapose with which candidate's name. For example, despite the passage of time, Internet users are still obsessing on Obama's association with the Muslim religion, with many variations on "barack obama muslim" appearing. Rudy Giuliani has numerous queries containing questions on his domestic policy positions, while McCain searchers are looking for information on his military service. On the lighter side, the users searching for Fred Thompson are focusing on his wife. And while Hillary has several associations with health care, specifically Medicare, her searchers...
...revive diplomacy in the Middle East. But diplomacy isn't a spigot you turn on and off; it is a tepid stream of meetings and consultations. It is not for those with attention-deficit disorder; it requires patient, intensive listening to oft-repeated positions and grievances, the eternal search for a comma that will appease both sides. For that reason alone, it would be wonderful to have a President with lots of stamps in his or her passport or a President who speaks a foreign language fluently or has lived overseas or has spent time in the military...