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...essentially the largest revision we've made in the past two or three years," Sergey Brin, Google's co-founder and president of technology, tells TIME. "It's really a significant undertaking." But with a 64% share of the search market, far ahead of rivals Yahoo! (22%) and MSN (9%), according to Hitwise, an online market research firm, why does the world's most visited site and most valuable brand need to toy with a core product that isn't broken...

Author: /time Magazine | Title: Google Unveils "Universal Search" | 5/22/2007 | See Source »

...always have to improve our search," Brin says. "It's not something we consider not doing." Besides being a new strategic and technological focus for Google, universal search is designed to make finding things online simpler yet more comprehensive. "When you search for something, you're likely to get the right pieces of information from the right places by going straight to the Google search box," Brin adds. In other words, by going beyond the standard web pages for text-only results, Google is working harder to get you the answers you're after. It's also...

Author: /time Magazine | Title: Google Unveils "Universal Search" | 5/22/2007 | See Source »

...continues to grow and more data is digitized, owning the fastest, most accurate and comprehensive navigational tool is essential to keeping users happy. It also makes sense for a company worth $146 billion and driven almost entirely by Internet search advertising revenue to continually seek out additional targeted ad opportunities around different types of search-related content. Universal search coupled with YouTube's vast video assets, purchased by Google last year for $1.65 billion, could mean video ads aren't far off. "It potentially means advertisers will have the ability to do graphical ads and video ads on Google...

Author: /time Magazine | Title: Google Unveils "Universal Search" | 5/22/2007 | See Source »

...Google's home page has been subtly redesigned to reflect the changes, too. Type a query into the search box and results automatically appear in whatever form and rank the search engine determines to be most relevant - whether it's text, video or a map - something Google contends its rivals don't do. For example, a search for "Beatles" reveals the best content types and presents them below the search box. In addition to web pages, Google shows us the most relevant results for the band found in "Music," "News," "Groups," "Blogs" and "Images," which appear in tabs. The familiar...

Author: /time Magazine | Title: Google Unveils "Universal Search" | 5/22/2007 | See Source »

...Including video in search results, especially on the main home page, will probably be the most popular aspect of Google's big upgrade. Fans of Internet video can now fire up Google's powerful algorithms directly from the search box to find videos, including those not hosted by YouTube or Google Video. Results from independent video sites like Metacafe and dailymotion will appear as thumbnail images. From there, viewers can click on those to get to the host sites, while YouTube and Google-owned videos can be played directly from the main search results page...

Author: /time Magazine | Title: Google Unveils "Universal Search" | 5/22/2007 | See Source »

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