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...Landing high on the Google search-results page is the holy grail of any organization with a website. An entire industry, awkwardly known as search-engine optimization (SEO), has grown up around getting prominent placement on Google, Yahoo!, Bing or one of the other search engines. This jostling for ranking will only get more intense: in October 2008, there were 7.8 billion Internet searches, according to Nielsen; in October 2009, the number had risen to 10.2 billion. And 66% of all those were Google searches, which is to say that two-thirds of all the information supplied to Internet users...
...posting 3,000 original articles per day." Examiners take seminars on writing headlines, writing in the third person and making full use of social media, all of which are Google manna. But Blair thinks it's mostly the scale of the operation that makes Examiner.com articles so attractive to search engines, from which more than half of the site's traffic comes. That is, by stocking the lake with so many fish every day, Examiner.com increases the chances that Google trawlers will haul one of theirs up. (See 25 websites you can't live without...
...that sends some pages to the top of the news heap and others to Web obscurity, but originality, relevance and locality all play a role, Google says. The formula is always changing. On Monday Google announced that it would show live updates from social-media feeds on its news-search results. And on Tuesday, in response to complaints from newspapers and other news-gathering sources, it announced the creation of Living Story Page, a collaboration with the Washington Post and the New York Times, which puts ongoing stories, like health care reform, under one URL, and does not subject them...
...collection of essays, interviews and short fiction, In Search of Sita, looks at every angle of this complex figure. Sita is a paragon of chastity and beauty but also courage, surviving a trial by fire (the agni pariksha) to prove her faithfulness to her husband Rama. (See pictures of India's history...
...Search of Sita spreads itself too thin, unfortunately. Fewer, longer pieces might have given the writers more room to develop ideas. And yet the book succeeds in making this most familiar story seem worth reading again. Politically minded actresses take note...