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...That share will soon get a huge boost with this week's announcement of a search and advertising partnership between Microsoft and Yahoo!. If the deal goes through next year as planned, a combined Microsoft-Yahoo! platform will account for about 28% of online searches in the U.S., all of them run through Bing's underlying technology...
...Google isn't exactly quaking in its boots, but for the first time in years the search giant is hearing footsteps. According to one Google insider, the week Bing launched many employees at the company's Mountain View, Calif., headquarters could be seen punching queries into Bing to see how the results compared with Google's. (There's now a website that will do a side-by-side comparison for you: http://www.bing-vs-google.com...
...Inside the Googleplex, employees were particularly interested in getting a sense of Bing's search algorithm. The algorithm is a search engine's secret sauce, the complex set of instructions that determine which search results are returned and in what order. Google's algorithm is a trade secret, one guarded as jealously as the recipe for Coca-Cola...
...What they might have discovered by now is that Bing represents something Google hasn't faced in a long time: a well-designed and carefully thought-out search rival backed by a competitor with very deep pockets. "In some ways, the search experience with Bing is better than Google's," says Craig Stoltz, a web consultant and the author of the blog Web2.0h...Really?. "It seems like Bing returns shorter, more valuable results. Google returns million of results, but a lot of them are pretty useless. That's a way that Google as a tool is vulnerable...
...Bing has received surprisingly good reviews from critics, considering that complaining about Microsoft products is an armchair sport for bloggers. Bing, described by Microsoft as a "Decision Engine," targets four major categories of search: shopping, local, travel and health. Bing's home page is sumptuously colorful, displaying a different, richly detailed photograph every day. It's a deliberate attempt to distinguish Bing from Google's minimalist look...