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...networks will never do well financially is that they break from the successful model that has brought so many marketers to the internet. Display advertising can be targeted by subject. Financial advertisers run messages on AOL Finance (TWX) and TheStreet.com (TSCM). They avoid sites for children's video games. Search sites like Google refined the model by allowing advertisers to buy search engine results pages. The Google results' pages for the search "heart doctors in New York City" is probably the best place in the world for heart doctors in New York City to market themselves. (See pictures of Google...
Most of the recent news about Google (GOOG) has been bad. Online advertising posted a slow fourth quarter. That unexpectedly included both display ads and search marketing which has made Google one of the fastest growing large companies in America. Several Wall St. analysts have commented that Google's search revenue's rate of increase flattened out in January and February. Since the consensus among experts who cover the company is that revenue will rise 11% in the first quarter, a flat quarter would be devastating...
...about Google is that it does one thing better than any other company in the world, but that is all it does. Google Chrome browser, Google Earth, Google Maps, and YouTube have really made much money. Some of the features have not produced any revenue at all. If its search operation falters, Google's run as the hottest tech company in the world could be over. (See pictures of Google Earth...
...diversity.“We do these sessions across the country and this is by far the largest group that I have seen for a school district this size,” said Al Johnson, a consultant from the firm hired by the district to oversee the superintendent search. “That’s a real compliment to this community.”The search has been in progress since December, a month after former Superintendent Thomas D. Fowler-Finn’s early departure from the district. The application process closed in late February. From a pool...
...There is no reason, whether out of nostalgia or fear of change, why newspapers should bear anything less than the full court press that Internet news outlets, search engines, and other new competitors are able to apply. The future of reporting the news appears in all likelihood to be an exciting and modern tale, complete with a rich vocabulary teeming with the neologisms of a new age: Blogs, wikis, feeds, and tweets come readily to mind...