Word: searchings
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Dates: during 1990-1999
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...since this certified columnist has started avoiding the sophomoric C.S.G. like the plague, her complexion has become rosy and vibrant and her evenings chock full of sophistication. With glitsy night life options out there, Dr. K suggests you pass over local loser landmarks and head for the city in search of the dope...
...couldn't take the slurred toasts and speeches, so she started wondering around the manicured grounds in search of posh outhouses. When she bumped into one of the hot security guys, Dr. Know started a party of her own. There's just something about a man with a walkie talkie ("cake in four minutes, cake in four. over") to get a girl all a twitter. Besides, that '80s music made Dr. K want to shout, shout...
...justify Wall Street's love, the big search engines will have to give their audience ever better reasons to stay tuned. Yahoo and Excite understand this, and almost since their inception have been working to transcend their origins, morphing from simple navigation aids into (warning: buzzword ahead) "portals," mega-Websites that are designed to fulfill a wired citizen's every last online need: browsing, shopping, playing, chatting, whatever. "We began with simple searching," says Yahoo co-founder Jerry Yang, "and that's still a big hit--our Seinfeld, if you will--but we've also tried to develop a must...
There's more than loyalty at stake, however. The first generation of search engines derived the bulk of their revenues from advertisers chasing their millions of users. But as the Web matures, more and more income will come from online transactions. And what better way to do targeted marketing than to get as personal as possible with as many of your users as will answer your questions? "It's a virtuous cycle," says Kraus. "The more you know about your customer, the more time he's likely to spend on your service and the more you can target that time...
...interested in the regimen of daily employment or in earning a minimum wage, and that's not how Brother Bill keeps score either. As the outside world rolls on, William Wylie Tomes Jr. continues to cruise the projects in that silver Park Avenue, conducting his nonjudgmental, never-ending search for his people...