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...taking matters into one's own hands can be fraught. Wikipedia founder Jimmy Wales was notoriously outed in 2005 for attempting to whitewash his own entry on the site (Wiki contributors noted that he deleted references to his Wikipedia co-founder, Larry Sanger, as well as to a search site he founded that included adult content). Now a monitoring program called WikiWatcher aims to unmask similar transgressions on other Wiki entries - such as when ExxonMobil tried to downplay the environmental impact of the Valdez oil spill and when the FBI deleted aerial images of the Guantánamo Bay detention...
...primary goal of online-reputation-management firms like Martin's is to expunge the first page of a client's Google search results of all negative links. "We call the top five search results the 'danger zone,' because you don't even have to scroll down to see them," says Martin. For $1,500 a month, Reputation Hawk will actually create new Web pages that cast you in a positive light (usually with your name in the URL), post links to positive Web mentions of you on social-bookmarking sites like Digg and Del.icio.us and start positive blogs on Blogger...
...negative stuff gets pushed down," says Martin, who says it can take months to burnish an online image. "Once it's pushed out of the top 10, they're pretty much O.K." (Of course, it's not a perfect solution - readers who click to the second page of your search results will uncover your cyberskeletons...
...have a few thousand dollars to spare, a more reasonable approach is to confront your detractors directly. "The answer to bad speech is more speech," says Google's Matt Cutts, who's in charge of ranking search results. To start, he suggests setting up a free Google Alert, which e-mails you every time your name appears in a blog post or on a website; this at least lets you know if you have a problem and, often, with whom...
...fade into the rest of the novelty that is Shanghai. I love that I bought the entire James Bond collection compressed onto three DVDs, but I’ve been trying to find something under the pirated, superficial materialism that has saturated far too much of Shanghai.In my search for authenticity, I quickly found a group from whom, collectively, one should never seek advice: expats. These men and women come from all over, and are united by their love of Shanghai (which gives you reason to pause). The expats—seemingly unsuccessful at life and love in their home...