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...recall is a nightmare for Maclaren. Prior to Monday, its strollers had a reputation for dependability. Now they're the ones that could cut kids' fingers off. The search terms "Maclaren fingertip amputation" pulled up more than 5,000 results on Google. The parent blogs are buzzing. One, Daddy Types, has dubbed the affair Macopalypse 2009. Another, called Mother Load, wrote the post "MacLaren recall: is there nothing safe?" The author wrote, "Fingertip amputation? And they had to get to TWELVE cases before they issued a recall?" (See iPhone apps for new moms...
...headline result: simpler is better (not to mention probably cheaper to produce). Participants in the study looked at 52% of ads that contained only text, 52% of ads that had images and text separately and 51% of sponsored links on search-engine pages. Ads that got a lot less attention included those that imposed text on top of images (people looked at just 35% of those) and ones that included animation (it might seem movement is attention-grabbing, but only 29% of these ads garnered a look...
...looked at only 5% more ads than those trying to accomplish a specific task. Even when we're on a mission, we're still fairly willing to stop and look at an ad. However, there was one sort of website where ads rarely registered: pages built around search boxes. Think Mapquest or Expedia. Google's tribute to white space on its home page might be sleek design - or it might have something to do with knowing that no one would look at an ad there anyway. (See 10 ways Twitter will change American business...
...your main source of nutrition is your mother’s popcorn balls. There is clearly only one way to cope, and that is to write fairly explicit science fiction about a futuristic mountain man named Bronco—think white suits and flying vehicles—in search of his lost gonads...
This melting, however, doesn’t obscure the fact that Auster is a master of crafting intricate tales within tales. His novels are supremely readable and enticing. But even though his characters search for identity, like Walker in “Invisible,” they remain just that—invisible. Like Courbet, Auster has managed to create a work of art out of the awareness of tradition. He just never manages to break from...