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...headquarters in Mountain View, Calif., seem besieged by competitors gaining new momentum. Even nominal allies are questioning the company's motives and long-term plans. In July, Google's largest competitors, Microsoft and Yahoo!, agreed to work together in an attempt to dethrone it as the world's dominant search engine. The deal, which awaits government approval, would create a first: a tenacious, well-financed search rival...
...moment, Google's most pressing problem is Microsoft. The software giant is spending $100 million to market its new search engine, Bing - and in the process, to get us all bummed about Google. Bing's slick ads are unavoidable and blistering. They suggest that Google is broken, that it rarely leads us to what we're looking for and turns us all into blathering zombies who spew out search keywords in casual conversation...
Microsoft claims Bing isn't even a search engine - it's a "decision engine." What that means isn't exactly clear. Bing seems to work the same way Google does: type in some keywords, it gives you some Web results. But the marketing shows signs of gaining traction. According to the media-metrics firm comScore, Bing captured 8.9% of the search-engine queries in July, a tiny increase from 8.4% in June. "All of us in the search industry were surprised by Bing," says Anna Patterson, a former Google engineer who has since gone on to found Cuil (pronounced Cool...
Google says it isn't worried, and publicly at least, the company is pretending not to notice Bing. The search engine is Google's cash cow, and the firm constantly pours resources into improving it - hiring the industry's brightest and most experienced engineers, paying them handsomely and letting them work on what is effectively the world's largest data-mining project. Just this month, Google unveiled a project it calls Caffeine, a massive overhaul of its back-end infrastructure that promises to create a faster, more accurate and more comprehensive search engine. "We aren't resting," says Gabriel Stricker...
...tell UNHCR that they should start buying tents [for the communities that would be forced to move in search of drinking water]," says Michael Klingler, a hydrologist and the local director of GTZ, the German government's technical-assistance team, which is advising Yemen on water-management issues...