Word: season
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Dates: during 1930-1939
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...about Wesson Oil. In WOR's area, some 25% of all radios are traditionally tuned to Uncle Don at 6 p. m. E. S. T. In the last nine years the Greenwich Savings Bank in Manhattan opened 35,000 Uncle Don accounts. In one winter season with Uncle Don, I. V. C. Vitamin Pearls, a capsuled vitamin, increased its sales 125% with little other advertising...
Pally, hands-&-knees Uncle Don has a club in which not only Sistie & Buzzie Dall but Shirley Temple are members, and full membership is earned by sending in for tokens of every product Uncle Don plugs. One season he plugged 14, and full-fledged members eventually cost their parents a pretty penny. But parents tolerate him because he inveighs against such social errors as nail biting, gulping, temper, socking, preaches a series of corrective little stories involving two hypothetical and unruly tikes named Willapuss-Wallapuss and Suzan-Beduzin. Somehow all this is as beguiling to children as bubblegum...
Manhattan's winter nightlife season got under way, set New York society columnists to twittering over the new nightspots and their patrons. Most twittery spot: the new Hawaiian Maisonette of the swank St. Regis Hotel. Most twittered-of socialites: Tobacco Millionheiress Doris Duke and her husband James Henry Roberts Cromwell, who was photographed in a lei, hula-hulaing with bare-foot Hawaiian...
...losers showed drive and spectacular offense unusual for a Yardling team at the start of the season. They started the scoring when Don McNicol, a sterling halfback, found Bill Lyle with a pass in the first quarter...
While the Varsity soccer team was taking a 5-4 defeat from the Swedish-American Club in a practice game, the Yardling booters nosed out Governor Dummer 1-0 in their season's opener Saturday afternoon on Soldiers Field...