Word: season
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Dates: during 1950-1959
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...first appeared in the magazine last fall. TIME LISTINGS have been enthusiastically received. The editors' choice of books, movies, TV shows, Broadway and off-Broadway and on-tour plays have been both a guide for readers and a closely studied report card for pros. In keeping with the season, the department has put on a straw hat, and this week's LISTINGS has a selection of the most interesting summer theater offerings from Maine to California...
Across the land, summer stock plunged hopefully toward a bull market, with its youngest, sprightliest offshoot clearly leading the way-musicals under canvas. By season's end, almost 5,000,000 Americans will have bought $12 million worth of tickets to the nation's 29 tent theaters. Few of the big-top producers will do better than a sometime carnival fire-eater named St. John (rhymes with Injun) Terrell, 42, who celebrates Christmas by donning colonial garb and boating the Delaware in memory of George Washington's 1776 Trenton victory. A mere Mike Toddler among impresarios when...
...Then in 1949, Terrell opened the nation's first musical arena-theater tent at Lambertville, although " 'tent' was one of the few four-letter words you didn't use in the theater." To Broadway's surprise, he cleared $20,000 his first season. This year Terrell tentacles will scoop...
Half Impresario, Half Human. With that kind of change, Terrell loafs through the off season in an 18-room, 220-year-old mansion five miles from Lambertville, cruises about in a 1940 Rolls-Royce. Once the tents go up, Terrell haunts tryouts in blue jeans and Texas hat, exhausts a 250-man staff. "Half the time he's the impresario," says a friend. "The rest of the time he's human...
...book has enlarged the fantasy life of Americans more dramatically this season than an ex-telephone company engineer's do-it-yourself account of How I Turned $1,000 into a Million in Real Estate-in My Spare Time. More than 100,000 readers have broken open this fortune cookie, and it is currently being snapped up at the rate of 10,000 copies a week. To back up its brilliant come-on title, the book offers would-be spare-time millionaires a sophisticated circus barker's spiel plus evangelistic free-enterprise fervor, shovelfuls of down-to-earth...