Word: season
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Dates: during 1980-1989
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...there's more for your life at Sears -- at least, if you are an NBC fan. Along with posters, banners and in-store videos flogging the peacock network, the department-store chain and NBC have concocted a contest pegged to the fall season. Unlike the CBS game, however, you do not have to watch NBC shows to win; you just answer a few questions about them to vie for prizes like a new car or a guest appearance on an NBC show...
...burst of promotional activity reflects the networks' growing concern over competition from cable, VCRs and independent stations. The erosion was quickened by the writers' strike last year, which delayed the fall season and neutralized kickoff-week hoopla. "We're trying to find much more aggressive and interesting ways to wave to people, to grab them and interest them in our programs," says George Schweitzer, senior vice president of communications for third-place CBS, which increased its advertising budget by 25% this year...
Dallas summers are usually notable for their scorching heat and blinding sun. This season the city is being treated to a spectacle that seems a throwback to an earlier age: small bands of angry civil rights demonstrators marching, rallying and disrupting public gatherings in an effort to gain a greater voice at city hall...
...topic is the low attendance of Blacks at major league baseball games. Ken decided to convince the Red Sox organization that free season tickets to Fenway Park were absolutely essential to his T-research. The Sox brass fell...
...Baton Rouge to find a love he lost nine years before? Of course they are not real people, and the difference is crucial in this talk-as-sex era. Real people talk back, act up, walk out. So let's leave the trend where it belongs: onscreen, in the season's smartest, funniest real- love films...