Word: seasonally
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Dates: during 1930-1939
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Without apple-cheeked young Singer Deanna Durbin, Universal Pictures might have been far deeper in the red than its net loss (as of October 30) of $1,084,999 indicates. Next season Deanna will make three films of her studio's scheduled 40. Figuresome, French Danielle Darrieux (Mayerling) will appear...
...good standing with the carriage trade, the men chiefly responsible are the team of Director Frank Capra and Writer Robert Riskin (It Happened One Night, Mr. Deeds Goes To Town, Lost Horizon). Last fiscal year (June 26) unpretentious Columbia cleared a profit of $1,317,771. Of next season's schedule of 40 films, high spot will probably be Director Capra's production of the 1936 Pulitzer Prize play, You Can't Take It With...
...telling this story. Robert Louis Stevenson indulged in a few frank errors. But the only far-reaching one was his foreword, saying ''how little I am touched by the desire of accuracy." For from this offered inch Hollywood was bound to make an ell. The past cinema season has been pretty rough on Stevenson-adding a blonde Kozatsky dancer to the Soviet's Treasure Island (TIME, Jan. 31), flaunting an unimagined Hollywood ingenue in a Technicolored sarong in Ebb Tide (TIME, Nov. 29)-but in Kidnapped, R. L. S. takes the count. Producer Darryl F. Zanuck...
...citron, he discovered that it could survive California's climate when grafted to the rough lemon. Three years ago he produced some 10,000 lb. of citron, in 1936 and 1937 50,000 lb. Last week he figured his 4,000 trees would bear 250,000 lb. this season...
...uncooked citron is highly perishable, Grower Hart will not wait for fall when processors begin buying for the holiday season. Instead, he will process most of the 1938 crop himself, and this, he expects, will boost his profits. Fresh citron sells for 5? to 8? a lb.; after processing it brings 20? to 25?; retailers charge 39? to 45?. Mr. Hart will sell direct to West Coast grocers, will distribute nationally through Calavo Growers of California, cooperative wholesalers with 35 outlets throughout the U. S. Meanwhile, he is interesting food research groups. At present they are trying to prove that...