Word: seasonally
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Dates: during 1960-1969
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Tobacco companies are traditionally among the first and biggest bidders for TV time, and so far most of them are being just as aggressive for next season. Reynolds Tobacco (Winston, Salem, Camel), which is the TV industry's third-largest sponsor, plans at least to equal the more than $42 million it has budgeted for broadcast advertising during the current season. Admen expect that American Tobacco (Pall Mall, Lucky Strike) will spend about the same as last year: more than $26 million. Liggett & Myers is also holding the line on TV. Some of the companies have been negotiating...
...Saturday, Cetrulo, captain Winfield, and Tony Abbot will compete in the sabre. The sabre squad has been Harvard's strong point throughout the season and has the best chance of winning a team championship...
...Crimson has done well in the Ivy League this winter, losing only to Columbia and Penn. Harvard handed Princeton its only loss of the season, dropping the Tigers into a tie for first with Penn. Harvard and Columbia tied for second place, the Crimson's highest finish ever...
Coleman, a 145-pounder, is a sophomore who has improved greatly during the season. The wrestlers he will have to worry most about are Temple's undefeated Dave Pruzansky and Mark Payne of Pitt...
Chatterton was unbeaten at 167 until his last match of the season, when he lost to Princeton's Tom Potts, 7-6. Lehigh's defending champion at 167, Jack Bentz, should be hard to beat, and Army's Greg Smith and Navy's Ben Welch are considered Bentz's top two challengers...