Word: seasonally
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Dates: during 1960-1969
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...Cannon. By the end of last season, Carew was swinging for the fences every time at bat. As a result, he finished the year with a disappointing .273 average. This year, for Carew and the team, statistics are improving notably. And much of the credit goes to their cagey, choleric rookie manager, Billy Martin...
...former Twins coach, Martin took charge this spring and demanded the hustling, hurry-up style of baseball that made him famous in his playing days with the New York Yankees. His team has already reeled off more double plays (128) than it did all last season. He urges speedsters like Carew and Outfielder Cesar Tovar to use their legs more often. The result: 16 stolen bases for Carew, 30 for Tovar. One day in May, Carew completely shattered the Detroit defense by stealing second, third and home in the span of seven pitches. Martin insists that stealing home, despite...
...season will not be new -TV seasons never are-but it will be different. The western, for example, is expiring like a perforated cowpoke, shot down to a mere five by critics of TV violence. Situation comedies-"sitch-coms," in the jargon of the trade-are up to 25, three more than last year. Adventure shows, in which journalists, lawyers or spies match wits and gimmicks, will shrink to 16, v. 18 last year...
...mostly, the '69-'70 season will be the full-blown season of the special -the one-shot show featuring a single entertainer or theme. TV's first spectacular, a 90-minute Betty Hutton songfest on NBC in 1954, was actually out of the ordinary. Nowadays, specials are so predictably unspecial that NBC alone has announced more than 100 for next season. Among the most ambitious is a production of David Copperfield starring Laurence Olivier, Michael Redgrave, Emlyn Williams and Dame Edith Evans. The most regal spectacular from CBS will be Royal Family, a peek at Queen Elizabeth...
Over the years, regularly scheduled programs have been getting longer. This season there will be 31 half-hour shows, 36 full-hour programs, three 90-minute extravaganzas and seven two-hour blockbusters. Even 30-minute comedies are being bunched in groups of three, for easy pre-emption by 90-minute specials. The long programs are so schedule-disrupting that they cannot help causing a fundamental change in the old 26-week parade of series episodes, since fewer programs will ride out a season uninterrupted...